Selling Your House During the Pandemic: Tips and Advice

Setting Up Your Home for Sale

As the world battles the COVID-19 pandemic, many homeowners are still seeking to sell their houses. If you’re one of them, you may wonder how to keep your house presentable amid social distancing restrictions and health concerns. Here are a few tips to help you:

Declutter and clean your home

Hire a professional cleaning service to sanitize your house

Take professional photos of your home, preferably with a virtual tour option

Get your house inspected and repaired

Conduct minor repairs and touch-ups

To comply with the health guidelines, limit physical contact during house visits and viewings. Ask your real estate agent to provide tours of your house through video-chat apps, such as Zoom.

Knowing Your Market’s Demands

Before you put your house on the market, you must know your buyers’ expectations. The pandemic has caused a change in buyers’ priorities and preferences. Here are a few things home-buyers will be looking for during the COVID-19 era:

More indoor and outdoor space to accommodate remote work and activities as families spend more time at home

A separate and isolated space, such as a home office or a backyard cottage

A clean, sanitized and well-ventilated house

A home that offers smart and contactless features such as motion-detector lights, self-sterilizing appliances, or app-controlled appliances and systems

By understanding your market’s demands, you can work with your real estate agent to highlight the best-selling features of your house and adjust the price accordingly.

Marketing Your House

The pandemic affects the traditional approach of marketing your home—including open houses, street signs, and flyers. You need to use alternative ways to reach potential buyers such as:

Virtual tours and video showcases of your home posted online

3D floor plans to showcase the layout of your house

Online advertising on social media platforms or real estate websites

Providing virtual buyer assistance including an online chatbot, virtual meeting and online appraisal

The pandemic has encouraged more buyers to rely on a digital and contactless experience when buying a house. Make sure you gear all your marketing efforts to offer value to potential buyers virtually.

Choosing the Right Real Estate Agent

A reliable and experienced real estate agent can help make the selling process smoother, faster, and more profitable. Here are some criteria to help you choose the right real estate agent:

Great communication and negotiation skills to close deals during the pandemic uncertainty

Familiarity with digital marketing channels and virtual touring tools

A broad network of potential buyers within your market’s demands

Experience on selling homes during economic downturns or crises such as the COVID-19 pandemic

Before choosing a real estate agent, interview and compare at least three agents to ensure they are trustworthy and reliable.

While selling your house during the pandemic can be challenging, by being informed on your market and buyers’ needs, adopting alternative marketing methods, and working with a professional and experienced real estate agent, you can still successfully sell your house on your terms. To discover additional and complementary information on the subject covered, we’re committed to providing a rich educational experience. 1 listing fee https://cleverrealtors.com.

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